Mission

As a family owned and operated business, our goal is to always exceed the expectations of our customers and employees. At Capital City Subaru, we're proud to be recognized as New England's dealership and employer of choice.

Our Core Values:

• Transparency When buying a car, we ensure all information is easily accessible, simple, and straightforward. Clear and unambiguous information leads to informed decisions.
• Energy & Enthusiasm We cultivate a positive environment throughout our dealership. Our energy and enthusiasm are unmistakable and contagious to everyone who steps through our doors, whether customers or associates.
• Accountability Accountability makes us stronger. We are committed to holding ourselves and each other accountable, adhering to high standards of behavior and performance.
• Integrity We consistently do what is right, not what is easy, cheap, popular, or convenient. We have zero tolerance for any lack of integrity and will hold each other accountable without exception.
• Earn & Deserve We believe that, in both business and life, we earn and deserve what we achieve rather than feeling entitled to it. We understand our expectations and are evaluated based on the results we produce and how we achieve them.
• Teamwork The well-being of the Team comes before individual comfort or agendas. Our various departments and associates form a united Team, committed to working together through cooperation and synergy to create a successful working environment that leverages all our strengths. 

Our Business Philosophy:

Our guests are the reason we are in business, and all efforts are directed towards earning the privilege of serving them now and in the future. Our people are our most valuable asset, and their motivation, training, and teamwork drive our success.

All business processes must be standardized, effective, efficient, and clearly communicated to all involved.

Dennis Wilson