The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Capital City Subaru dedicated locally to the Love Promise?
We’re committed to supporting our community by helping local organizations like
ASPCA
National Parks Fondation
NH Local Schools
Make a Wish
Leukemia and Lymphoma society
Love Promise Stories from Capital City Subaru
Subaru and Capital City Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, CAPITAL CITY SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On June 17th, Capital City Subaru personally delivered these items to Payson Center for Cancer Care at Concord Hospital Health System. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Capital City Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Concord, this is a harsh reality. Helping others strengthens communities, which is why Capital City Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Capital City Subaru have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, Capital City Subaru donated 120 shoes/socks to The Friends Program. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Generous Donation to Combat Food Insecurity in the Capital City & Beyond - Elena A
The Capital Region Food Program was honored to be the 2024 local charity recipient of Capital City Subaru's Share the Love® Event, receiving a $23,000 donation. This donation will directly support the organization’s mission to reduce food insecurity in Concord and 17 other surrounding communities. This donation came at a vital time given the anticipated challenges of new legislation which could adversely impact food programs. The Capital Region Food Program is better positioned now to continue to serve the community and its impact will only be greater than it has been in the past. Unlike many other food organizations whose cost are $100-$300 per individual, because of its model and approach of an all-volunteer organization with 100% of every dollar raised going to the purchase of food, The Capital Region Food Program can make equal impact with less than $50 per person. “We are grateful for this support and we know through this generous donation thousands of people in our area will benefit. Thank you Capital City Subaru!”- Elena Alois, Chair of the Capital Region Food Program’s Board of Trustees
Blankets and activity kits donated to the Concord Hospital Payson Center for Cancer Care. - Moriah B
On Tuesday, June 17, 2025, staff from Capital City Subaru in Concord partnered with the Leukemia and Lymphoma Society to donate blankets and activity kits to the Payson Center for Cancer Care. We are grateful for their continued support as this is the third year in a row that Capital City Subaru has donated these items. We are grateful to have partners in our community who are philanthropic and understand the importance of giving bank to their local healthcare system. Staff from Concord Hospital Trust and the Payson Center for Cancer Care were there to accept the donation and pose for a photo.
Beaver Meadow School thanks Capital City Subaru - Michele V
Dear Capital City Subaru, On behalf of the students, staff, and community of Beaver Meadow School, I am writing to express our heartfelt gratitude for your generous offer. Your support means the world to us and will have a profound impact on our school. Your contribution will enable us to enhance our resources to support teaching and learning. This will not only enrich the educational experience of our students but also inspire them to achieve greater heights. We are incredibly fortunate to have community partners like you who believe in the power of education and are willing to invest in the future of our children. Your generosity is a testament to your commitment to our community, and we are deeply appreciative of your support. Thank you once again for your kindness and for making a difference in the lives of our students. We look forward to continuing our partnership and achieving great things together. Warm regards, Michele Vance
Helping local children succeed - Emily O
We are very grateful to Capital City Subaru for selecting the Boys & Girls of Central and Northern NH as a beneficiary of their 12 Months of Giving campaign. Their $2,000 donation helped provide local children with a safe place to belong, caring mentors and enrichment activities!
Capital City Subaru Supports Youth Baseball & Softball Through Prospects Athletics Foundation - Travis H
In 2024, Capital City Subaru of Concord, NH generously donated to the Prospects Athletics Foundation (PAF). PAF is a 501C3 non-profit organization whose primary mission is to improve the futures for all children through the frameworks of organized baseball and softball programs. We value and support programs that lift kids up and strengthen their leadership, character, resilience, grit and mental/physical health. Thanks to Capital Coty Subaru we have been able to assist 9 student athletes with college scholarships, 7 parents with tuition-travel assistance and donate 2 boxes of baseball pants to a local youth baseball organization. Thank you Capital City Subaru for your support!
Captial City Subaru supports the Payson Center for Cancer Care! - Moriah B
In June of 2024, Capital City Subaru generously donated blankets and words of encouragement to patients at the Concord Hospital Payson Center for Cancer Care. This is the third year Capital City Subaru has donated to the Concord Hospital Payson Center and patients greatly appreciate the soft blankets and joyful words. Concord Hospital is greatly appreciative of the partnership with Capital City Subaru and we look forward to many more years of collaboration.
Support for the Trades, by the Trades - Keith S
The Smykil Family Foundation would like to extend our heartfelt thanks to Capital City Subaru for partnering with us in June for our annual "Friends of Chris" Golf Outing. We greatly appreciate Capital City's support as a Silver Sponsor! Our commitment to "Support for the Trades, by the Trades" is made possible through the generosity of sponsors like Capital City Subaru. Their sponsorship helps us provide scholarships to students aspiring to pursue careers in the trades. Thank you again, Capital City Subaru, and we look forward to continuing this partnership in the future!
12 for 12 Recipient- Capital Region Food Program - Elena A
The Capital Region Food Program is honored to receive support from Capital City Subaru through their “12 for 12 committed to the community” program. As with every dollar raised by the Capital Region Food Program, 100% of the 12 for 12 funds were used to purchase food. These funds helped to offset some of the cost of providing nearly three tons of food to 17 local social service agencies in July 2024 through the Year Round Distribution Project (YRDP). Food is provided monthly, at no cost to partnering agencies to assist the agencies in supplementing their food supplies and ease some of the financial burden they face. Thank you, Capital City Subaru, for your generous support of The Capital Region Food Program and our community!
