The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Capital City Subaru dedicated locally to the Love Promise?
We’re committed to supporting our community by helping local organizations like
ASPCA
National Parks Fondation
NH Local Schools
Make a Wish
Leukemia and Lymphoma society
Love Promise Stories from Capital City Subaru
Subaru and Capital City Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
CONTINUED PARTNERSHIP TO SUPPORT OUR TRADES - Brianna U
The Smykil Family Foundation is proud to extend our heartfelt thanks to Capital City Subaru for partnering with us once again this past June for our annual “Friends of Chris” Golf Outing. This marks the 2nd year that Capital City Subaru has supported our event as a Silver Sponsor, and we are incredibly grateful for their ongoing commitment. Our mission - “Support for the Trades, by the Trades” - is made possible through the generosity of dedicated sponsors like Capital City Subaru. Their continued support directly funds scholarships for students pursuing careers in the skilled trades, helping us invest in the next generation of tradespeople. Thank you again, Capital City Subaru, for standing with us. We truly value this growing partnership and look forward to many more years of working together to make a difference!
Boscawen Elementary School Thanks Capital City Subaru - Jeff D
Dear Capital City Subaru, On behalf of everyone at BES, we want to extend our sincere thanks for your generous donation as a community partner. Your support means so much to our school, and it will have a direct and meaningful impact on our teachers and students. Thanks to your contribution, our teachers are better equipped to provide quality learning experiences and the essential supplies needed to support student success in the classroom. Your commitment to our local schools reflects the values of a true community partner, and we are incredibly grateful for your continued support. Thank you again for investing in our educators and our future. With appreciation, Jeff Drouin
THANK YOU FROM LLS, CAPITAL CITY SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On June 17th, Capital City Subaru personally delivered these items to Payson Center for Cancer Care at Concord Hospital Health System. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Capital City Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Concord, this is a harsh reality. Helping others strengthens communities, which is why Capital City Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Capital City Subaru have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, Capital City Subaru donated 120 shoes/socks to The Friends Program. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Generous Donation to Combat Food Insecurity in the Capital City & Beyond - Elena A
The Capital Region Food Program was honored to be the 2024 local charity recipient of Capital City Subaru's Share the Love® Event, receiving a $23,000 donation. This donation will directly support the organization’s mission to reduce food insecurity in Concord and 17 other surrounding communities. This donation came at a vital time given the anticipated challenges of new legislation which could adversely impact food programs. The Capital Region Food Program is better positioned now to continue to serve the community and its impact will only be greater than it has been in the past. Unlike many other food organizations whose cost are $100-$300 per individual, because of its model and approach of an all-volunteer organization with 100% of every dollar raised going to the purchase of food, The Capital Region Food Program can make equal impact with less than $50 per person. “We are grateful for this support and we know through this generous donation thousands of people in our area will benefit. Thank you Capital City Subaru!”- Elena Alois, Chair of the Capital Region Food Program’s Board of Trustees
Blankets and activity kits donated to the Concord Hospital Payson Center for Cancer Care. - Moriah B
On Tuesday, June 17, 2025, staff from Capital City Subaru in Concord partnered with the Leukemia and Lymphoma Society to donate blankets and activity kits to the Payson Center for Cancer Care. We are grateful for their continued support as this is the third year in a row that Capital City Subaru has donated these items. We are grateful to have partners in our community who are philanthropic and understand the importance of giving bank to their local healthcare system. Staff from Concord Hospital Trust and the Payson Center for Cancer Care were there to accept the donation and pose for a photo.
Beaver Meadow School thanks Capital City Subaru - Michele V
Dear Capital City Subaru, On behalf of the students, staff, and community of Beaver Meadow School, I am writing to express our heartfelt gratitude for your generous offer. Your support means the world to us and will have a profound impact on our school. Your contribution will enable us to enhance our resources to support teaching and learning. This will not only enrich the educational experience of our students but also inspire them to achieve greater heights. We are incredibly fortunate to have community partners like you who believe in the power of education and are willing to invest in the future of our children. Your generosity is a testament to your commitment to our community, and we are deeply appreciative of your support. Thank you once again for your kindness and for making a difference in the lives of our students. We look forward to continuing our partnership and achieving great things together. Warm regards, Michele Vance
Helping local children succeed - Emily O
We are very grateful to Capital City Subaru for selecting the Boys & Girls of Central and Northern NH as a beneficiary of their 12 Months of Giving campaign. Their $2,000 donation helped provide local children with a safe place to belong, caring mentors and enrichment activities!
Capital City Subaru Supports Youth Baseball & Softball Through Prospects Athletics Foundation - Travis H
In 2024, Capital City Subaru of Concord, NH generously donated to the Prospects Athletics Foundation (PAF). PAF is a 501C3 non-profit organization whose primary mission is to improve the futures for all children through the frameworks of organized baseball and softball programs. We value and support programs that lift kids up and strengthen their leadership, character, resilience, grit and mental/physical health. Thanks to Capital Coty Subaru we have been able to assist 9 student athletes with college scholarships, 7 parents with tuition-travel assistance and donate 2 boxes of baseball pants to a local youth baseball organization. Thank you Capital City Subaru for your support!
Captial City Subaru supports the Payson Center for Cancer Care! - Moriah B
In June of 2024, Capital City Subaru generously donated blankets and words of encouragement to patients at the Concord Hospital Payson Center for Cancer Care. This is the third year Capital City Subaru has donated to the Concord Hospital Payson Center and patients greatly appreciate the soft blankets and joyful words. Concord Hospital is greatly appreciative of the partnership with Capital City Subaru and we look forward to many more years of collaboration.
