Capital City Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Capital City Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Capital City Subaru dedicated locally to the Love Promise?
We’re committed to supporting our community by helping local organizations like:
Pope Memorial SPCA, ASPCA
National Parks Foundation, Arbor Day Foundation
Concord School District, Merrimack Valley School District, AdoptAClassroom.org
Friends Of Forgotten Children, Concord Coalition to End Homelessness, Operation Warm
Concord Hospital, Blood Cancer United
Love Promise Stories from Capital City Subaru
Subaru and Capital City Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Litchfield Veteran's Golf Tournament - May 2026 - Bob J
The Litchfield Veteran's Golf Tournament is about much more than a day of golf. It's a chance for our community to come together to honor the men and women who have served our country while raising support for local veterans and their families. For the past five years, we've been fortunate to partner with Capital City Subaru, and they have become an important part of what makes this event so special. Their support goes well beyond being a sponsor. They show up year after year with genuine enthusiasm for our mission and a true desire to give back to the veteran community. What we appreciate most is that the team at Capital City Subaru takes the time to connect with the veterans, volunteers, and everyone who attends the tournament. They don't just support the event, they become part of it. Their kindness, generosity, and willingness to help create a welcoming atmosphere embody what the Subaru Love Promise is all about. Thanks to partners like Capital City Subaru, we're able to continue hosting this tournament and supporting programs that make a real difference in the lives of local veterans. Every year, their commitment reminds our veterans that their service is valued and that they have a community standing behind them. On behalf of everyone involved with the Litchfield Veteran's Golf Tournament, thank you to Capital City Subaru for five years of friendship, partnership, and unwavering support. We're proud to work alongside a team that shares our commitment to honoring those who have served, and we look forward to many more years together.
Subaru Loves to Help - Friends of Forgotten Children - Denise P
At Friends of Forgotten Children, our mission is to assist children, families, and seniors in Merrimack County experiencing hardships by helping to improve their quality of life and ensure greater stability and success. We know that the support of compassionate community partners makes all the difference, and that's exactly what we've found in Capital City Subaru. Through the Subaru Loves to Help initiative in January 2026, Capital City Subaru once again demonstrated what it means to truly care about the community. Their generosity helped us provide much-needed items to local children and families during one of the most challenging times of the year. More importantly, their team showed up with kindness, enthusiasm, and a genuine desire to make a difference. What stands out most about Capital City Subaru is that they don't just make a donation and move on—they build relationships. Their employees take the time to learn about our mission, connect with our organization, and understand the needs of the people we serve. That personal commitment makes every partnership feel meaningful. The Subaru Loves to Help initiative is about more than providing necessities. It's about reminding people that their community cares and that they are not facing life's challenges alone. Thanks to Capital City Subaru, we were able to bring comfort, relief, and hope to so many individuals and families throughout Merrimack County. We are incredibly grateful for Capital City Subaru's continued support and for their commitment to giving back. Their generosity reflects the true spirit of the Subaru Love Promise, and we're proud to have them as a partner in our mission. Together, we're making a lasting impact on the lives of children, families, and seniors in our community.
Hopkinton Rotary Scholarship Golf Tournament - Steve R
Capital City Subaru is a valued corporate sponsor of the Hopkinton NH Rotary golf tournament, where all monies raised, after the direct event expenses, fund scholarships for students who reside in Hopkinton. Our selection criteria are: achievement (academic, co-curricular, outside activities and interests, work), financial need, and service. Students apply for one of two opportunities: Bachelor's Degree Scholarship or Workforce Pathway Scholarship. We fund related expenses from tuition to required professional trade-based tools. In 2026, we awarded $20,000 in scholarships ($1,000-$3,500) to 10 students. Nine of the winners are going to a 4-year college in 2026, and one winner is completing his AWS welding certificate program at White Mountains Community College. Capital City Subaru's generosity contributes to a brighter future for these students. We appreciate the LOVE!
Christa McAuliffe School - Staff Appreciation - Lindsay N
During Staff Appreciation Week at Christa McAuliffe School, the halls were filled with gratitude, laughter, and the sweet smell of celebration. Thanks to the generosity of Capital City Subaru, staff members were treated to delicious individual bundt cakes as a small token of appreciation for the enormous support they provide to students every single day. Teachers, counselors, office staff, custodians, and support professionals paused for a moment to enjoy the thoughtful treat and one another's company. Smiles spread quickly as frosting-covered cakes disappeared from plates and conversations filled the room with warmth and joy. It was more than just dessert, it was a reminder that the hard work, compassion, and dedication shown by the Christa McAuliffe staff never go unnoticed. With full bellies and smiling faces, the day became a sweet celebration of a team that continually goes above and beyond for students.
Thank You from Concord National Youth Softball - Lisa B
We are incredibly grateful for Subaru's support of the Concord National Youth Softball Program through the Share the Love initiative in 2026! 💙🥎 This is a big year for our league as we've taken on the maintenance of additional fields at the Sanel Park Complex—an exciting step forward for our growing community. Support like this helps us keep registration costs affordable for families while still providing everything our players need, from well-maintained fields to equipment and umpires. Thank you, Subaru, for investing in our players and helping us create a fun, safe, and rewarding experience for youth softball in our community! #SubaruShareTheLove #CommunitySupport #YouthSports #Softball
Girl Scout Troop #60180 - Loudon - Sheena C
Dalia is always incredibly grateful for Subaru's continued support in allowing her to set up her cookie booth. The welcoming atmosphere they create makes it such an exciting and positive experience for her each year. She works very hard during cookie season to earn funds that support her community service projects, badges, awards, and travel opportunities. Being able to sell in a more personal, community-focused setting allows Dalia to truly connect with the people she hopes to impact through her efforts. The Girl Scout Cookie Program does so much more than raise funds, it helps girls build confidence in public speaking, develop goal-setting skills, and learn valuable lessons in responsibility and inventory management. Opportunities like this make a meaningful difference in that journey.
Black Cat Bash! - Maureen C
Pet Tails Rescue is extremely grateful for the opportunity that Capital City Subaru offered us during “Subaru Loves Pets” this October. We were all very excited to have members of Capital City Subaru personally attend our event and bring awesome presents for our attendees! Thanks to your generosity Pet Tails Rescue was able to host an “Black Cat Event” that raised awareness of “Underdog” Cats. Subaru’s sponsorships for full or partial adoption fees enabled 14 of our underdog kitties to find their loving families. In addition we were able to spay/neuter 5 kittens that were found as strays in a local community. We were fortunate to be able to provide not only their spay/neuter but also all vaccinations and medical care to get them successfully adopted. Lastly, we were able to provide partial medical funding to a very special 6 month old kitten named Tater who had suffered 2 broken legs as the result of a car accident. Multiple visits to orthopedic surgeons Tater to ultimately save his leg. We look forward to collaborating with Capital City Subaru in the future and are proud part to be part of Subaru Loves Pets National campaign.
Support for Concord Chorale - Patricia K
Concord Chorale greatly appreciates Capital City Subaru’s support for the arts in Concord, NH by providing sponsorship for our winter concert “Sunrise” on January 3&4, 2026. Members of the Concord Chorale have lifted our voices in song locally with such diverse offerings as masterworks with orchestra, commissioned works, contemporary pieces and new settings of folk or spiritual tunes and have performed on tour in numerous countries around the world. We look forward to sharing our music in our 57th season and beyond!
Thank You For Helping Zonta Build a Better World for Women and Girls! - Shelly H
We would like to say Thank you again, to Capital City Subaru, for you generous gift. Our members believe that true change comes through education, so each year, we award as many scholarships as we can to NH women and girls. For some young women, a scholarship is just a little help: Many of our regular scholarships are $2,000, sometimes with a $5,000 bonus from Zonta International. These funds make it a little easier for students to minimize or avoid student loans. Each year, however, we award one scholarship which we know is life changing. That scholarship is our Memorial Scholarship, which is awarded to a woman who has been out of school for at least 5 years and is trying to get back to school to make a better life for herself. This award varies each year, but it always seems to be the most appreciated by the recipients and most meaningful for us to award. There are very few scholarships available to women who are not currently in High School or College, yet women returning to school after spending years caregiving or working to support a family face significant financial pressure to continue to delay pursuing their dreams. Our 2025 Memorial Scholarship recipient told us that this award "changed her life." Zonta is an all-volunteer 501(c)(3) organization with no property, so nearly every penny raised goes directly to scholarships or one of our local service projects, serving women and girls throughout New Hampshire. Our annual auction is our largest fundraiser of the year. Your donation of a $500 gift card not only raised significant funds in our silent auction which will be directly applied to scholarships, but ALSO added to the variety and quality of the silent auction items we were offering, which will increase our attendance at next year's event (sustainability!). We are so grateful to Capital City Subaru for your partnership and support!
CONTINUED PARTNERSHIP TO SUPPORT OUR TRADES - Brianna U
The Smykil Family Foundation is proud to extend our heartfelt thanks to Capital City Subaru for partnering with us once again this past June for our annual “Friends of Chris” Golf Outing. This marks the 2nd year that Capital City Subaru has supported our event as a Silver Sponsor, and we are incredibly grateful for their ongoing commitment. Our mission - “Support for the Trades, by the Trades” - is made possible through the generosity of dedicated sponsors like Capital City Subaru. Their continued support directly funds scholarships for students pursuing careers in the skilled trades, helping us invest in the next generation of tradespeople. Thank you again, Capital City Subaru, for standing with us. We truly value this growing partnership and look forward to many more years of working together to make a difference!
